2022 fifa world cup

Qatar to ban beer at World Cup stadiums in dramatic reversal two days before tournament starts – CNBC

Gorolive.com – World Cup Videos & Highlights

Alex Tai | SOPA Images | Getty Images

DUBAI, United Arab Emirates — Qatar is banning all beer sales at and around its World Cup stadiums, in a dramatic U-turn just two days before the massive soccer tournament begins, world soccer governing body FIFA confirmed on Friday.

“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeters,” a statement from FIFA said.

The conservative, gas-rich Muslim nation does not fully ban alcohol for visitors, but its sale and consumption is strictly controlled. Alcohol is typically only allowed in a handful of specifically licensed hotels and restaurants and away from street view.

Budweiser’s nonalcoholic beer, Bud Zero, will continue to be sold at all eight of the country’s World Cup stadiums, the statement said. Alcoholic beer will still be available at specifically permitted fan zones in Qatar after 6:30 p.m., and intoxicated fans will be sent to special zones to sober up.

“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans,” the FIFA statement added. “The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022.”

The decision throws the tournament’s $75 million sponsorship by major beer maker Budweiser into question and is set to anger many organizers and attending fans already frustrated over restrictions that are new to the 92-year-old event.

Qatar had initially relaxed its alcohol restrictions to allow Budweiser, which has been the World Cup’s exclusive beer distributor since 1986, to sell its products in Qatar World Cup official venues, specifically the stadiums and fan zones. This is what enabled Budweiser’s parent company, AB InBev, to renew its contract with FIFA through 2022 more than a decade ago after Qatar’s hosting bid was confirmed.

Why it may not pay off to host the World Cup

The policy for serving beer in the country during the games was finalized among organizers in September, but just last weekend orders were delivered from the highest rungs of the government to relocate beer tents in stadiums further out of view, according to reports.

Friday’s announcement yanks not only the tensions of a religiously conservative country hosting a traditionally beer-soaked tournament into the spotlight, but also glaring questions about planning and management problems.

In an emailed statement, an AB InBev spokesperson told CNBC: “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup campaigns around the world to celebrate football with our consumers. Some of the planned stadium activations cannot move forward due to circumstances beyond our control.”

Budweiser’s official Twitter account, which has been a consistent stream of World Cup promotional content, initially tweeted, “Well, this is awkward,” after the news was announced, only to delete the post shortly afterward.

A controversial World Cup host

FIFA World Cup 2022 Highlights – Gorolive.com

Leave a Reply

Your email address will not be published. Required fields are marked *